Take control of your website tracking and add immediate value to your marketing results
Master the Complete Fundamentals of Google Tag Manager
Want to make your advertising and analytics 10X more effective? Google Tag Manager Course is the fast-track to learning Tag Manager, so you can immediately get more value out of your online marketing efforts.
This Google Tag Manager Course is an on-demand, online training program that teaches marketers, analysts, and website owners how to rapidly build their Google Tag Manager skills.
We'll start with the basics, and by the end of this training, you'll understand how to unlock a whole new world of marketing insights.
In this training program you'll learn:
Why are GTM skills critical to digital marketing?
These days, there are tags (or pixels or scripts or tracking codes) for everything – Google Analytics, Facebook, Twitter, AdWords, LinkedIn, etc. are all asking you to add code to your website to track advertising performance.
Manually adding new tags to your site is often slow, messy and frustrating.
Getting new tracking tags added on a website usually means waiting on web development to add your code to your site, which can take days, weeks or even years to accomplish! These delays cost money and time.
There's an easier way to get the marketing data you need to add value to your organization.
Take back control of your tracking and add more value to your marketing with GTM
Google Tag Manager is a virtually code-less solution for adding tracking tags to your website and mobile apps. This revolutionary platform gives control back to the marketing team, so you can make faster and more informed decisions.
When you know how to use GTM, you don't have to wait to install new tags. GTM also keeps your website loading fast, and safe from corrupt tracking scripts.
And GTM has built-in event triggers that allow you to collect more impactful marketing data. GTM is like the ultimate set of digital marketing power tools.
Build your skills quickly, without making drastic mistakes
Learning fundamental GTM skills can drastically increase your value as a marketing professional. These skills can also save website owners loads of money.
But the GTM interface is not always intuitive. And using GTM without proper technique can have some unfortunate outcomes... like making your analytics tracking code disappear or accidentally inflating the metrics in your analytics account.
You could try to figure out GTM by sifting through Google’s documentation, or sloshing through endless hours of demo videos. But that can take forever! And both of these approaches will leave you with more questions than answers.
Introducing GTM Course, an online course pulled straight from the classroom to teach you Google Tag Manager from the ground up.
I've figured out a better way for you to learn GTM... By doing it Live!
Instead of trying to teach you GTM through boring definitions and demos, GTM Course walks you through a real implementation of GTM on a live website.
The course helps you master the fundamental GTM components that save you time and money tracking your website.
In just 16 video lessons, you’ll learn how to use GTM with competence and confidence. You’ll be able to break free of tracking code barriers. And you’ll be able to take control of tracking the data you need to be a better marketer.
Google Tag Managet Course is the fast track to learning how to use Google Tag Manager.
If you're not using Google Tag Manager (GTM) yet - Or you have some Tag Manager experience, but you're not entirely confident with the platform - Then this Course is for you!
GTM Course is the perfect learning opportunity for the following professionals:
GTM Course will help you rapidly progress from a beginner to intermediate level of expertise in Google Tag Manager.
Hi, I’m Jeff Sauer. I have been working in web analytics since 2005, when I became one of the first people to beta test Google Analytics. I was also privileged to be one of the first 50 people to beta test Google Tag Manager. As a marketer and web analyst, I've helped businesses of all sizes upgrade their tracking and analytics using GTM.
Ever since Google Tag Manager launched, I've been fascinated by how much easier this platform makes tagging and tracking.
I love helping students learn how to simplify their tracking and gain access to better marketing insights using GTM. The #1 question I receive from my Analytics and PPC Course students is "Jeff, can you PLEASE teach me GTM?" Now I am proud to announce Google Tag Manager.
This unique course takes you on a journey to learning Google Tag Manager from the ground up. Our hands-on demonstration of GTM allows students to go from beginner to intermediate level GTM users by the end of our coaching program.
GTM Course originated from a live teaching session I did earlier this year in Minneapolis. During that training session, I only had one day to teach my students Tag Manager. So we packed as much as we could into a day worth of training.
The result was an action-oriented GTM training. A training that was so effective, we decided to turn into our newest course - GTM Course!
GTM Course shows you how to build a Tag Manager account in real-time. It's a raw view of how to go from zero to live tracking... better tracking... more complete tracking... automated tracking.
GTM Course is NOT a boring demo.
This course takes you behind the curtain of setting up GTM in real-time. It shows you how a professional analyst works through GTM problems in real-time. You get to see everything; my thought process, my mistakes and my successes.
GTM will teach you how to problem solve and troubleshoot your tracking without getting bogged down by technical platform details.
By the end of this 16 lesson course, you'll be able to use the GTM tools (tag templates, event tracking, and variables) that can save you time, and improve your marketing.
In addition to lessons from my live in-classroom training, GTM Course features updated and expanded materials designed to help you master the fundamentals of Tag Manager.
GTM Course is an on-demand training tool. You can use the training videos while you're working in your own Tag Manager account, and you'll have lifetime access to the materials.
A time saving system for connecting your marketing platforms
Learn how to save time by connecting your Analytics reporting to over 90 other marketing systems.
A guide to improving your measurment
GTM Course is an on-demand resource that shows how to put tracking in place that will improve your measurement adding more value to your marketing insights.
An insider view of GTM
Learn how to approach building a GTM account, and implementing tracking solutions from a professional analyst's perspective.
A roadmap for simplifying your advanced tracking
Learn how to use the GTM workspace and naming conventions to keep your Tag Manager implementation clean and clear.
GTM Course is broken down into 5 topics that feature 16 in-depth lessons and video tutorials about the fundamentals of Google TagManager.
This consolidated resource will help you quickly build GTM skills... Skills that will allow you to immediately add more value to your marketing.
GOOGLE TAG MANAGER DECODED
Learn how to dive into GTM with confidence and purpose
WORKING IN TAG MANAGER
Time saving solutions that will make tagging and tracking easier
EVENT TRACKING IN GOOGLE TAG MANAGER
Using GTM to add more value to your measurement and marketing skills
TAGGING YOUR WEBSITE
The secret to upgrading your analytics effectively and quickly
THE DATA LAYER AND BEYOND
Enter the analytics Matrix and remove the limitations from your measurement capabilities
On our 4 office hours calls, Jeff provided expert answers to student GTM questions!
My 1-on-1 training calls start at $500/hour for clients. But in our group Office Hours, you can see my GTM expertise in action AT NO ADDITIONAL COST.
These calls shared bonus GTM strategies, hacks, and tips that can save you hours and accelerate your skills. You will see specific answers to many common questions. Listen-in and get the benefit of hearing real GTM solutions to a wide variety of digital marketing problems.
Here's what we we discussed on these calls
Get Jeff’s recommended Google Tag Manager tracking set-up for Google Analytics, right inside your GTM account.
The “GTM done for you” container includes all the Google Analytics tracking and event tags we recommend for all users of GTM. This includes the base Google Analytics tag, Google Analytics settings variables, plus event tracking for embedded videos, scroll tracking, outbound link tracking, and download tracking.
To use the “GTM done for you” container all you have to do is import the container into your GTM account, update the settings to include your tracking ID (don’t worry, we will provide instructions), and turn it on… Then, Bam! You’ll start collecting this vital marketing data in no time. You can get three hours of tagging and tracking work done in 15 minutes!
In addition to the “GTM done for you” container, I am adding a video lesson to GTM Course that teaches you how to use the container. This video lesson will show you:
After you watch our bonus video you’ll know exactly how to plug my GTM container into your account, input your account IDs, publish it, and presto! You'll be running many of the tags we build in the Course.
Between the “GTM done for you” container and our Bonus Lesson, we have added $400 of value to GTM Course AT NO ADDITIONAL COST TO YOU!
You will also receive all future bonus “done for you” containers that we add in support of major platforms. Including our WordPress container for those of you using the most popular CMS in the world.
60 day MONEY BACK GUARANTEE
Join Today! It's 100% RISK FREE. If you complete GTM Course, and still don't understand the fundamentals of Google Tag Manager (tags, triggers and variables), email our support for a refund. Show us that you completed all of the video lessons and used our forums to get help, and we'll happily refund your full payment.
Master the fundamentals of GTM and add immediate value to your marketing.
Join today to claim your exclusive bonuses!
Learn how to upgrade your Analytics, and go code-less with GTM. We’ll teach you how to make tracking your website simpler, faster, and more effective. Join today to receive access to our Bonus Office Hours call recordings!!
EVERYDAY PRICE: $499
Better Data & Reports Powerhouse Package
GTM Course & Data Studio Course
Combine the great data you collect from Tag Manager with intuitive reporting templates within Data Studio. If you can dream it, you can probably track it in GTM, and if you can track it, you can showcase it in Data Studio!
INDIVIDUALLY PRICED: $998
EVERYDAY PRICE: $699
Your questions about GTM Course
Yes. GTM Course is an online, on-demand training course. You'll be able to access all the materials on-demand at your own pace.
GTM course consists of five hours of training, spread out over 16 lessons. Your purchase comes with lifetime access to the training materials.
There are 16 lessons in GTM Course. Each lesson is 10 to 20 minutes in length. If you complete one lesson per day, you can finish the course in 16 days.
The course is meant to be a companion to working in GTM. After, or while you're completing the course, you can use the lessons to help you accomplish your objectives in GTM.
No. Google Analytics is a reporting interface that can show you the results of the data your track online.
GTM helps you manage the tracking tags (pixels, scripts, code, etc.) that are used to track data. GTM also helps you connect the data you track across your marketing systems and analytics reporting interfaces.
GTM course is for beginner to intermediate Tag Manager users. If you are an advanced GTM user, this course likely will not be a good fit for you.
GTM Course is designed to help beginner and novice Tag Manager users rapidly build their skills to an intermediate level.
Event tracking is how you measure user activity that happens within your web pages. Events include user interactions such as page scrolling, video views, filling out forms, button clicks, etc.
Google Analytics provides event tracking reports inside their user interface to help track this activity.
GTM simplifies setting up event tracking and reporting your event data to Google Analytics.
This course will teach you how to set-up, and use the most common types of event tracking.
No. GTM's default settings do not violate GDPR. But you could potentially implement the tracking tools in GTM to track your users in manner that would violate GDPR.
That said, GTM is great tool for implementing GDPR compliance solutions. You can use GTM to help you make your tracking tags GDPR compliant, anonymize user IPs, and implement other GDPR compliance related solutions.
If you purchase GTM Course, you'll receive access to recordings of our four Office Hours calls. The calls were recorded in July-September, 2018.